Client Rebrand – MediaByMoe

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Onto

Client

Rebrand

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About

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Onto was formed in 2018 by co-founders Rob Jolly and Dannan O’Meachair, after Rob saw the challenge of converting people over to electric vehicles while working in the Corporate Strategy area of Jaguar Land Rover. After a few pivots in strategy and company name changes, Onto was born. Today with more than 6000 active subscribers and 160 employees (and counting!), we are here to accelerate EV adoption and make driving affordable, flexible and sustainable.

Strengths

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-Partnered with big oil companies transitioning to accomodate electric cars

-month to month payment plans

-growing market

-included insurance

-no deposit

-selection of cars

-plan benefits

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Weaknesses

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Branding

-limited to UK market

-marketing

-limited market

-EV development (models & charging infrastructure)

Opportunities

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rebrand

-geographic market expansion

-new customer market

-brand awareness

-community

Threats

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new firms in growing market

-established firms in other geo markets

-lack of technological development limits market potential where firm is already established

-limited and new markets leaves room for more competition

Competitive

Analysis

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While there are a number of companines that offer car subscriptions or rentals, none do it quite like Onto.

Onto aims to not only make owning vehicles simple, we do so with the planet and people in mind. Onto offers a complete EV fleet, while operating with a focus in sustainability and limiting the impact on our enviornment.

Our fleet of EVs are available with a number of options that make vehicle ownership simple. With our monthly plans, subscribers can be sure they have everything they need for the road with available plan options like, insurance, charging, and breakdown coverage. These options and more can be had with no deposit down and the freedom to change cars whenever.

With a focus on flexibility and sustainability, Onto is the the premiere car subscription service now, with a promising future.

View The

Brand

Book!